On Saturday, December 16th, 2011, I was invited to attend a chocoletada – an event where you drink a warm milk chocolate drink and eat panetón, a take-off of the Italian fruit bread panettone that is very popular in Peru for Christmas. But this chocoletada was not like any other – it was a way to earn votes. The next municipal elections are not until 2014, but one of my ex-colleagues at EMAPA Huacho is already trying to win as many votes as he can in order to become the next mayor of Santa María, a district next to Huacho. And one of the ways he wanted to achieve this was by organizing a free chocoletada in one of the poorest neighbourhoods in town.
His friends were asked to come along and help make the event run smoothly. There was music and a kid’s show, followed by the distribution of hot chocolate and panetón. While everyone was busy enjoying their treat, the candidate mayor made speeches and brought up people from the community to talk. But instead of talking about the holiday season, the talk was about how the community still has no water or waste water and thus uses communal latrines, and how if he is elected, he will change this. There were testimonies from elders in the community talking about difficulties and struggles that they face. It just goes to show that no matter what event you are attending, politics always seems to be brought into the mix here.